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Amazon FLEX

Embracing the Voice of the Daily Driver:  A Co-Design Approach to Elevating the Professional Mobile Experience, which will gain the company goals.

My role:

User experience (UX) designer

UX strategy

Interaction (IxD) designer

User Interface (UI) designer

UX researcher 

Year:

2024

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NAFIS GROUP

From 2016, I led and executed all design and branding initiatives for NAFIS GROUP and its affiliated companies, encompassing everything from brand management and logo design to corporate identity, event visuals, product design, UX design and print supervision across the entire organization.

My role:

Branding lead, Head of design, Product designer

Years:

2016 - Present

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Nafis group - cover.jpg

KN PUMPS

They want to create a new brand for their new manufacturing facility, which is a water pump production factory.

My role:

Brand designer, Graphic designer, Advertiser

2020 - 2022

Years:

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KASKO mobile app

This case study details the Kasko mobile app, designed to transform in-store shopping by significantly reducing time and boosting convenience through features like in-store navigation, mobile payments, and personalized recommendations.

My role:

UX designer, UX researcher

Year:

2024

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app features copy-lower.jpg

LINKO

Linko is a brand concentrating in food products that prioritize health, offering items such as spreads enriched with protein or tailored for the ketogenic diet. When I joint the startup team they need to make their brand strategy and design, the part I took responsibility from A to Z branding design.

My role:

Brand designer, Graphic designer

2019 - 2021

Years:

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FLOW mobile app

The main purpose of the app was to create a unique, real-time, online, and specialized market for water pumps and related equipment. It targets a huge market of brands in this growing industry for GCC countries in phase one and the entire Middle East in phase two.

My role:

Head of design, Product designer

Year:

2023

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cover 2.jpg

ELSEVIER

Elsevier is a global information analytics company that helps institutions and professionals progress science, advance healthcare and improve performance. I connected with the project through the authors group (IHA members).

My role:

Graphic designer (single project)

2022

Year:

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AFlex cover.jpg

Amazon FLEX

Embracing the Voice of the Daily Driver:  A Co-Design Approach to Elevating the Professional Mobile Experience, which will gain the company goals.

My role:

User experience (UX) designer

UX strategy

Interaction (IxD) designer

User Interface (UI) designer

UX researcher 

Year:

2024

AFlex cover.jpg

View full case study

AFlex cover.jpg

NAFIS FLOW

This is a sister company of Nafis group which I was responsible for all branding strategies and design and one of the most important project is their mobile app, they want to create. 

My role:

Branding lead, Head of design, Product designer

2021 - 2023

Years:

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BEESFOOD

Beesfood is a food company producer that focuses on products derived from sesame, ranging from sesame oil to snack bars, spreads, and halvas. I was responsible for all design and events of the company.

My role:

Brand Manager, Graphic designer

2022 - 2023

Years:

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SHIMGE

SHIMGE PUMP GROUP is Chinese pump manufacturer, public listed company offering pump products for agricultural, industrial, commercial and residential areas. They want photoshoots of some of main products.

My role:

Commercial photographer (single project)

2022

Years:

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HEADACHE EDUCATION

Headache education is an association comprising numerous neuroscientists and neurologists who leads by professor M.Togha focus in the study of headaches and publishing articles in this field.

My role:

Graphic designer

2019 - 2020

Years:

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