
Amazon FLEX
Embracing the Voice of the Daily Driver: A Co-Design Approach to Elevating the Professional Mobile Experience, which will gain the company goals.
My role:
User experience (UX) designer
UX strategy
Interaction (IxD) designer
User Interface (UI) designer
UX researcher
Year:
2024

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NAFIS GROUP
From 2016, I led and executed all design and branding initiatives for NAFIS GROUP and its affiliated companies, encompassing everything from brand management and logo design to corporate identity, event visuals, product design, UX design and print supervision across the entire organization.
My role:
Branding lead, Head of design, Product designer
Years:
2016 - Present

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KASKO mobile app
This case study details the Kasko mobile app, designed to transform in-store shopping by significantly reducing time and boosting convenience through features like in-store navigation, mobile payments, and personalized recommendations.
My role:
UX designer, UX researcher
Year:
2024

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LINKO
Linko is a brand concentrating in food products that prioritize health, offering items such as spreads enriched with protein or tailored for the ketogenic diet. When I joint the startup team they need to make their brand strategy and design, the part I took responsibility from A to Z branding design.
My role:
Brand designer, Graphic designer
2019 - 2021
Years:

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FLOW mobile app
The main purpose of the app was to create a unique, real-time, online, and specialized market for water pumps and related equipment. It targets a huge market of brands in this growing industry for GCC countries in phase one and the entire Middle East in phase two.
My role:
Head of design, Product designer
Year:
2023

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Amazon FLEX
Embracing the Voice of the Daily Driver: A Co-Design Approach to Elevating the Professional Mobile Experience, which will gain the company goals.
My role:
User experience (UX) designer
UX strategy
Interaction (IxD) designer
User Interface (UI) designer
UX researcher
Year:
2024
