LINKO
Linko is a brand in the healthy food products section and produces only food products that are healthy and beneficial for the human body. They focus on healthy food, and their slogan is "HEALTH IS WEALTH". Their sweet products are all 100% proven sugar-free and are sometimes used as part of a diet by nutritionists. They have a young and clever team and aim to convey this youthfulness to their customers through branding, label designs, advertising, and marketing strategies. My experience with them has been very enjoyable and friendly because there was a reciprocal understanding between us.
My Role:
Branding director, Photographer, Graphic designer
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PISTACHIO SPREAD
PEANUT SPREAD
HAZELNUT SPREAD WITH COCOA
ALMOND SPREAD
COCONUT BUTTER
The company has five main products: pistachio spread, peanut spread, hazelnut cocoa spread, almond spread, and coconut butter.
The main concept behind these products is health and youth, and we should incorporate these ideas into the design, along with minimalism.
PROJECT.
Product label design
CLIENT.
Linko food product company
TO DO.
Label design, Photography, Print
The marketing team has tasked me with developing a character and mood for each of the 5 main products of the brand.
After conducting market research and interviewing nutritionists, food production experts, and individuals, I have gathered all the data necessary to draw conclusions about these products. In the following phase, through meetings with the marketing team and production team to understand their needs, I have determined how to create these characters. After numerous etudes, the characters have finally been developed, as you can see.
Ads design...
PROJECT.
City advertising design
CLIENT.
Linko food product company
TO DO.
Billboard design, poster design, Print and installation supervision
T-shirt design
Client is poised to introduce the new line of products into the market, and merchandising stands out as one of the most effective options to promote and introduce the products. The target audience for these products includes a vast community of teenagers and young people. Following productive brainstorming and negotiations with the marketing team, we have reached a decision to create minimalist white t-shirts featuring the character of each of our five products.
PROJECT.
Merchandising design
CLIENT.
Linko food product company
TO DO.
T-shirt design
LINKO developed their brand by introducing a new brand name as LINKO HEALTH SCIENCE which focuses on professional nutrition products, they want a new logo but related to the main logo for this new line of products and the first product was a protein bar based on VLCD (Very low-calorie diets (VLCDs) are defined as programs that allow fewer than 800 calories per day. The goal of such programs is to produce extremely rapid weight loss while maintaining muscle mass). The label design has been very challenging because you need to understand the concept and showcase it to the customer on a tiny label design.
PROJECT.
Creating new brand for a specific product
CLIENT.
Linko food product company
TO DO.
Logo design, Ideation, branding, visual design, graphic design, prints
Taste of hazelnut and chocolate
Lose wight fast by VLCD
The logo
Label
Brochure
