KN PUMPS
Kara Novin Pump Aria, known as KN PUMPS, was established in 2012 as Nanfang Pump Industry’s (CNP) agent and dealer in Iran. It offers a wide range of products with various applications. KN PUMPS has formed a joint venture with China’s SHIMGE Pump Manufacturer, covering all ranges of water pump products in the market, from residential to industrial use. The company aims to establish a strong brand presence and expand nationwide and regionally.
The company's projects have been somewhat complex and occasionally challenging due to the need to consider both B2B and B2C aspects in the design.
My Role :
Brand manager, Head of design, Graphic designer, Photographer
Creating a brand visual is a challenging task each time you aim for a developable, powerful, and effective outcome. The project demands extensive research into the core of the business, considerations for the joint venture company, and a forward looking approach to the future market. They operate a manufacturing factory and industrial lines, along with a company that sells the factory's products in the market. Collaboration between these entities is necessary in terms of design principles and brand growth strategies. Directing the design and branding process to align with production and sales lines is crucial, while also considering both B2B and B2C marketing strategies. One of the most challenging responsibilities has been to create, monitor, and manage the balance of the entire process based on these factors.
Here you can see a summary of how the logo was created, following meetings with industry professionals and several employees with different expertise.
PROJECT.
Corporate visual design
CLIENT.
KN PUMPS
TO DO.
Logo design
All designs based on the visual brand identity.
Corporate design
The main challenge of corporate design is always the ability to develop because I believe that as a designer, you should be committed to ensuring that when you leave the company, the next designer will have a clear path to follow your work, minimizing any damage to the brand caused by the change of designer.
PROJECT.
Corporate stationary design
CLIENT.
KN PUMPS
TO DO.
Stationary design, Print
Digital hand drawing wall art for the main entrance wall of manufactory.
Manufactory entrance view
PROJECT.
Wall art
CLIENT.
KN PUMPS
TO DO.
Digital wall art design, Large format print
Advertisement
The client desires a unique and modern design with an eye catching view to adorn the entrance of the manufacturing facility, aligning with other design elements in the branding guidelines and design system.
Advertisement is directed by the marketing team for their campaigns and plans, so in design, you should follow their lead and fully understand their aims to achieve a high quality of design. As a designer, you should have the flexibility to direct your design in the way the marketing team wants. In these kinds of projects with KN PUMPS marketing group, I have experienced a professional and friendly collaboration to achieve the company’s goals.
PROJECT.
Advertising
CLIENT.
KN PUMPS
TO DO.
Design, All kinds of print, Installment supervision
After the brand logo design project, the client has opened a new project for brand elements design. They wish to design all the elements they need now and will need in the future for the development process of branding in all aspects of advertising, marketing, social media, stationery and corporate design, print materials, gifts and wrapping, exhibitions, decoration, showrooms and etc. I have endeavored to epitomize the entire process and focus on designing some developable elements that are able to be developed in any methods under the brand guidelines and in every direction the brand desires to go.
Some pages of the visual brand identity of company's brand book
PROJECT.
Product brochure
CLIENT.
KN PUMPS
TO DO.
Design product brochure, Print
PROJECT.
Visual brand identity design
CLIENT.
KN PUMPS
TO DO.
Design all visual elements for brand