NAFIS GROUP
Nafis Group of Companies is a diversified holding engaged in the strongest business segments such as heavy machinery, information technology and communication, oil, gas and petrochemical, mining and metallurgy, food and beverage, water distribution and etc.
My role :
Branding director, Head of design, Graphic designer
My responsibilities:
- All kinds of design.
- Supervision of all branding guidelines across the main company and sister companies.
- Management of all events and exhibition performances.
- Supervision of print quality.
- UX/UI design for all web based projects and apps.
- Graphic design, Photography, Video editing alongside manage my professional team.
- Direct and continuous communication with the marketing team.
The client requires a branding design plan that can align with the brands of sister companies and ultimately establish a unified branding approach. Therefore, the brand design must be highly adaptable to encompass multiple brands and have the potential to meet various brand requirements. Initially, the situation was quite confusing and challenging, but after the brainstorming phase and identification of key aspects in the company's areas of operation, clarity improved. During the ideation phase, progress became smoother than before.
PROJECT.
Visual brand identity
Client.
Nafis group headquarters
TO DO.
Design, Implementation, Supervision
Some parts of outdoor advertising include billboards, office walls, and flags. The mother company prefers to be seen as a leader, so the designs for sister companies should have an indication of the mother brand.
PROJECT.
Company profile book
Client.
Nafis group headquarter
TO DO.
Design, Photography, Print
Design must encompass all the work areas of the holding company and showcase all the sister companies, following the layout of the mother company's branding guidelines.
Brochure for quick and brief information on one of the fields that the company operates in, to be used by exhibition attendees.
More than eight years working in the company and its sister companies on and off has been one of the most wonderful journeys in my design career.
Working with professionals has taught me many lessons and broadened my technical design skills. Of course, the first two or maybe three years were a big challenge because I faced a huge holding company made up of about 23 sister companies. Implementing branding across all these companies was a nightmare, each with different management, structures, departments, employees, and, most importantly, different products, services, and goals.
But over the years, I have completed the work step by step and achieved the goals one by one with patience and time.