NAFIS FLOW
Nafis Flow is one of the largest producers and suppliers of high quality water pumps and spare parts for urban, agricultural, and industrial use in the GCC region. They have a young and passionate team throughout the company, working seamlessly to supply and sell most of the parts and pumps in the area.
They seek a new branding approach to the market as they plan to introduce new products and services, including a professional online shopping app for pumps and parts, a unique service in the region.
My Role:
Brand Manager,Visual and graphic designer, UI/UX designer, Director of advertising, Photographer.
Visual brand identity
The client desires a specific design that embodies the corporate essence of both the parent company and the main holding company. I have chosen to guide my design process in a manner that reflects the brand's inheritance from its parents in certain elements, as you can see. After an extensive period of sketching and meetings with founders, managers, engineers, and the marketing team, I have ultimately arrived at the appropriate approach to design this project. It features a strong branding structure that is both expandable and offers flexibility for the marketing team to navigate freely in marketing campaigns, sales promotions, and annual exhibitions.
PROJECT.
Visual brand identity design
CLIENT.
Leo Nafis Pars (the parent company of Nafis flow)
TO DO.
Logo design, full visual identity design, brand guidelines
Corporate stationary design
PROJECT.
Corporate stationary design
CLIENT.
Nafis flow company
TO DO.
Corporate stationary design, Print
Illustration
Because the company was renowned in their market and the area, they required exclusive elements not commonly found in the market. I conducted competitive research across the GCC countries, gathering graphical works, ads, branding solutions, and marketing promotions. Following this phase, I realized that illustrations could serve as an exclusive and unique graphic element for the brand. Subsequently, I initiated a hand-drawing project to illustrate 80% of their critical and essential parts and pumps, in the market.
The outcome was positive, and after incorporating them into ads and branding materials, the marketing team expressed great satisfaction with the annual impact on their campaigns and promotions. The management was delighted with this fresh perspective on their products.
PROJECT.
Illustration (digital hand drawing)
CLIENT.
Nafis flow company
TO DO.
Photography, Digital hand drawing of pumps and parts
General catalog
PROJECT.
General catalog design
CLIENT.
Nafis flow company
TO DO.
Graphic design, Product photography
Nafis Flow Company is special to me because of their quick progress and their commitment to monitoring feedback in all aspects of the company. It has served as a benchmark system for everything. I have been able to see how my design and branding strategies work within the system. I extend my gratitude to the marketing team and especially to the management for granting me the freedom in my design and branding strategies.
I believe that the moment one sees positive feedback from hard work is the best in a designer's career, and I see and even feel the feedback throughout the company at Nafis Flow.